Day 1 of 7
Do not telegraph
Every negotiation begins before anyone names a number. Announcing how much you want the thing hands the other side your ceiling before they have had to offer anything.
Sit with this
What did you reveal today about how badly you wanted something you were asking for?
Today’s law — Law 3: Conceal Your Intentions
Day 2 of 7
Let the pause sit
Holding your position fails the moment nerves take over. Most ground is lost in the gap after an offer, where people negotiate against themselves out loud to end the discomfort.
Sit with this
Where did you carry on talking today after the point had already been made clearly?
Today’s law — Law 4: Always Say Less than Necessary
Day 3 of 7
Make them approach
Silence is only leverage if you can afford to wait. Being sought out rather than doing the chasing changes who is answering whose questions, and who sets the pace.
Sit with this
Who did you chase today that you could have let come to you in their own time?
Today’s law — Law 8: Make Other People Come to You — Use Bait if Necessary
Day 4 of 7
Frame the choice
Once someone comes to you, the framing is yours to set. Offering two options you would genuinely accept beats defending one you cannot afford to lose.
Sit with this
Which conversation did you enter today entirely on terms that somebody else had set?
Today’s law — Law 31: Get Others to Play with the Cards You Deal
Day 5 of 7
Price the favour
Framing cuts both ways, and generous framing is where you get caught. An offer with no obvious cost usually has one further down, written as obligation rather than price.
Sit with this
What was offered to you cheaply today, and what would accepting it have committed you to?
Today’s law — Law 40: Despise the Free Lunch
Day 6 of 7
Concede on purpose
Warmth moves negotiations, which is exactly why some people manufacture it. Make real concessions deliberately, and notice when unearned generosity is being used to soften you.
Sit with this
What did you give away today, and did you decide to or were you warmed into it?
Today’s law — Law 12: Disarm Your Victim With Honesty and Generosity
Day 7 of 7
Stop at enough
Agreements are more often lost after they are won than before. Decide in advance the number that ends the conversation, then leave rather than testing how far it bends.
Sit with this
Where did you keep pushing today after you had already got what you came for?
Today’s law — Law 47: Do Not Go Past What You Aimed For. Know When to Stop